Grupel Diesel Generators in BangladeshCarlos Martins
Grupel has recently strengthened its distribution agreement for the commercial trade of its diesel generators in Bangladesh.
It was with that focus in mind that on March 28 and 29, a delegation from Grupel - Marco Santos (CEO), Pedro Quelhas (Commercial Director), José Machado (Commercial Director) and João Pintado (Marketing Director) - traveled to Bangladesh for a meeting with the local partner, the prestigious company Super Star Group (SSG).
The trip was part of a strategy to increase brand awareness as well as sales of Grupel diesel generators in that market. During those days the entire delegation had the opportunity to engage in several meetings and visits with high governmental entities and with potential clients.
On the last day an event was prepared for the official launch of Grupel brand in Bangladesh, which had about 200 guests. In this event the visions for the future of Grupel diesel generators in this market were presented and broadly transmitted and also the advantages of working with our products.
At the Radisson Blu Dhaka Water Garden Hotel in Dhaka, everything was prepared in detail to welcome the guests, during a dinner that was based on the conviviality and good disposition, but at the same time, of great importance for the enhancement of new business.
The event, which was prepared in detail by the Grupel and SSG marketing teams, featured commercial presentations from both companies, speeches from the CEO's and the special presence of the honorary consul of Portugal in Bangladesh.
At the end of three intensive days, the feeling of the entire delegation was of profound gratitude towards the whole organizing party.
Bangladesh is an extremely important market for Grupel. It was in this market that the brand began its operations in Asia and is and will continue to be a strategic point in consolidating Grupel's international presence in the world.