Five Stars Energy, for the second consecutive yearCarlos Martins
The Portuguese elected once more Grupel as the best brand in the category “Diesel Generators” in Portugal.
In 2018 the award was given to Grupel, which confirms that we are on a good path and meet the expectations of our consumers.
The Five Stars award is an evaluation system that measures the satisfaction level that the products, services, and brands give to users. It uses the most complete and strict methodology in the market, having as criteria for evaluating the main variables on the influence the buying decision of the consumers.
To understand better the involvement and importance of this award, below I explain the relevant factors and characteristics evaluated:
1ª – Focus Group and Committee Evaluation
- Experiment satisfaction
2ª – Experiment tests
- Experiment satisfaction
- Purchase intention/Recommendation
3ª – Massive evaluation
- Confidence in the brand
Characteristics evaluated on the genset:
Robustness (construction quality and resistance to usage);
Reliability (functioning without failures);
Active customers of the brands under evaluation and consumers overall.
In this study/evaluation 1490 people were involved.
Factors in evidence by the consumers
- Equipment resistance to permanent usage;
- Doesn’t have failures;
- It doesn’t make too much noise;
- Presents moderated consumption;
- Permanent service of technical assistance;
- Equipment useful life;
- Possibility to substitute spare parts;
- Necessary time to resolve a malfunction | substitution of spare parts;
- Count on a specialized team (helps in the decision of selecting the right equipment, power, and characteristics);
- Possibility to order customized equipment.
As can be observed in the points mentioned above, this award reveals that Grupel meets the general expectations towards its consumers, managing to keep superior to its competitors, which also results in a sales enhancement in the national territory.
The Five Stars award rewards the brand, but this one, can only achieve success thank to its employees that every day performs their duties, dedicate and exceed so that it can be elected the best brand in the national territory.
If you win the award once you can make a few questions and even jeopardize if it was luck or not. Winning this award for the second consecutive year eliminates all the doubts and confirms that anything is just pure luck, but the effort, work, and dedication.
This leaves us extremely proud of being the best in our category and for seeing this recognition by our consumers. With this, we also have an additional responsibility to continue to win this award every time we participate in this evaluation.
On January 16, we were present at the Gala Five Stars Award to receive this distinction.
Thank you all, we are a Five Stars Team!