Grupel as Smart Industry – Technology generates energyCarlos Martins
The program Imagens de Marca from the Portuguese channel SIC de Notícias releases a new section with energy, that mentions Grupel as Smart Industry.
“Grupel stands out as the national leader in the gensets market, taking its national energy to the four corners of the globe” - This is how the section Imagens de Marca with Grupel as Smart Industry started and with the main goal to demonstrate how digital technology is revolutionizing the industry of several sectors in the Portuguese economy.
Grupel has evolved over the years, not only in the technology present in the manufacture features, which made it more optimized, resulted in costs reduction and product quality improvement, but it also affected in a positive way its digital environment, and this evolution is very clear in the organic search that increased 56.4% which generated traffic in the website. These values demonstrate that in 2018 Grupel’s team did an excellent work that awakened interest and that its content was pertinent.
The generators market is a very competitive market, and for that, it is necessary to invest in a creative way, and in the future, Grupel intends to be even more connected to technology, like the CEO Eng. Marco Santos explains:
“[…] it’s going to happen an alteration of paradigms in the gensets companies […] the relation is not going to be anymore B2B like we know, but B2C, because increasingly with social media we will reach the final customer.”
Grupel’s strategy is very digital and this focus in most part allowed Grupel to grow every year more than 20% and export 90% of its production, demonstrating that its presence and this digital world, enable Grupel to reach this internationalization, create proximately with the customer and gain new distributors/partners.
The future depends on the way we respond to changes that happen in the market and Grupel has been able to adapt and aware that technology generates energy and that can take Grupel to the four corners of the globe.