Grupel Energy in Madrid – MATELEC 2018Carlos Martins
Last week (13-16 of November), Grupel was present at the MATELEC fair in Madrid where we showed up our products and shared some news.
Grupel’s exhibition in MATELEC was a success, since its first day we’ve had a great number of visitors interested in our products, especially in the new ones, Grupel + Grupel generator and portable generators. This last product was the product that created more enthusiasm in the visitors, which led them into taking pictures, ask for more information and prices.
By having the products exposed in the stand, it captivated interest in the visitors to come and take a look at the details and its quality, since it is very different to see them on brochures. This way the visitors were able to see the components and features, such as the case of portable generators where they could check its weight and easy handling.
At the fair, we had the presence of managers from different departments of Grupel (Marketing, Purchases, Commercial, Engineering, among others) so that the visitors could get the necessary answers on site. In addition, we also had the presence of some commercial agents that are responsible for regions in Spain to assist, give continuation to the contacts or sales and present our products to potential customers.
However, the fair was not only very important to attract new customers, but also to get to know new suppliers and strengthen relationships.
The Spanish market is very important to Grupel and it has increased, especially this year, and our presence in the MATELEC fair consolidates the strength that the brand Grupel has in Spain.