The generators market is a very competitive market, and for that, it is necessary to invest in a creative way, and in the future, Grupel intends to be even more connected to technology, like the CEO Eng. Marco Santos explains:
“[…] it’s going to happen an alteration of paradigms in the gensets companies […] the relation is not going to be anymore B2B like we know, but B2C, because increasingly with social media we will reach the final customer.”
Grupel’s strategy is very digital and this focus in most part allowed Grupel to grow every year more than 20% and export 90% of its production, demonstrating that its presence and this digital world, enable Grupel to reach this internationalization, create proximately with the customer and gain new distributors/partners.
The future depends on the way we respond to changes that happen in the market and Grupel has been able to adapt and aware that technology generates energy and that can take Grupel to the four corners of the globe.